Here, in alphabetical order, is the team behind EdTwinge.
As Cilla Black would say, “We’ve ‘ad a lorra lorra laughs”.
But as Winston Churchill would say (if this were circa 1941), “This is not the beginning of the end, but it is the end of the beginning”.
Andrew Burnett
Andrew Burnett – aka Treadstone, aka The Traffic Warden, aka the CEO of SEO.
Andrew knows not only how to promote online content but also has a strong sense of what is promotable. On this basis he has turned down more clients than he has worked for. Fortunately for us he didn’t turn down Deirdre Bunting when, in her own inimitable, polite, charming, but ultimately persuasive, SIS-trained style, she recruited him for Spectre EdTwinge.
Was it the twinkle in his eye, his taste in hats or his ability to blend technology, presentation and content that turned her head? Who cares? We’re just glad that he was batting for us.
Blonde
Blonde creates and builds sexy digital stuff that helps people achieve their goals.
They designed and built the Edtwinge site.
More specifically Ricky Stevens designed it, and Fraser McCormick built it. Fraser was also responsible for the maths and the code behind the Karma engine.
Phil Adams had a laugh and arsed about.
Deirdre Bunting
Deirdre Bunting, Mrs (retired)
Deirdre’s age is not something she likes to discuss. Suffice to say she’s probably an octogenarian. During the war Deirdre was an integral part of the Enigma codebreaking team at Bletchley Park. She is still faster with her slide rule and logarithmic tables than a Quad Core processor.
Deirdre is the EdTwinge data queen and charlady. She is also an unflappable regal presence around the office. She is frequently unamused by the antics of the whippersnappers in the team. And, yes, that does include you Mike.
Deirdre’s official biographer is Mr Chris Miller, the greatest drag-writer we’ve ever met.
Jim Wolff
Jim Wolff is a digital do-gooder and social-media whizzkid who also has a keen eye for content that people will want to talk about.
When we started our EdTwinge journey Jim was a lone Wolff, but he joined Leith as a ‘digi-planner’ en route.
He also became a father.
(Deirdre is still forlornly waiting for the invitation to become a doting Godmother).
Mike Coulter
Mike is an ideas man. He has more ideas in the average morning than most agencies have in a week.
Aggregating tweets around the Fringe was his idea.
Mike registered and launched DigitalAgency.com back in 1997. Clearly he was ridiculously ahead of his time and spent several frustrated years waiting for the rest of us to catch up.
Mike started the Edinburgh Social Media Coffee Morning (EdCM), and it was there that fate lent a hand when he found himself wedged into the corner of a Centotre booth next to our very own Deirdre Bunting. The rest, as they say, is Twistory.
Stripe
Stripe is a ’smart thinking, hard working, brand focused, strategic communications consultancy.’
And Vicki Fox is a smart thinking, hard working, brand focused, strategic communications consultant.
Vicki has ‘previous’ on brands like Yell, Nokia, Amazon and Microsoft and she used her nouse and contacts to get our story into all sorts of high profile spaces.



